“Success is a science; if you have the conditions, you get the result.” – Oscar Wilde
Wouldn’t it be great if you could invent something like a teleporter and dominate the internet with your world-changing product? Let me know if you get the whole teleportation thing worked out; I want one! Until then, you’ll have to join the rest of us and sell products that already exist online.
In my last post – What NOT to Sell Online – Products to Avoid – I discussed many of the pitfalls that can trip up an eCommerce website from the very outset. Products that might initially seem great turn out to be duds; keyword research that seems to point to a real winner leads you down a path of wasted time, money and failure.
In this article, I’m going to do an about-face. Ecommerce is not all clouds and rain; there are definitely sunny days ahead if you build your website around products that are almost guaranteed to be winners. Yes, today I’m going to tell you what TO sell online!
Don’t dwell on what went wrong. Instead, focus on what to do next. Spend your energies on moving forward toward finding the answer. – Denis Waitley
Understandably, when you are brand new to eCommerce, you’ve got enough things to think about and learn. You are so unfamiliar with the notion of selling online, many things that seem apparent to people who have been doing eCommerce for awhile are not even considered by a newbie. You don’t have the experience (and heartache) only gained through failure to guide you.
Keyword research is the foundation that practically every successful website business is built on. Get that wrong, and everything you do moving forward is almost guaranteed to be a waste of time. Before you even start researching keywords, it’s important to know what to sell and what NOT to sell online. There are definitely some product types that always do well and others that are doomed for failure, no matter how great the search numbers look.
Of all of our inventions for mass communication, pictures still speak the most universally understood language. – Walt Disney
Women shop more than men. There; I said it!
Although that statement may be a generalization, there are certainly stats to back up the claim. According to a Fox Business article, women account for 85% of all consumer purchases. Once thought to be a market segment that only bought items associated with fashion, home furnishings and children, nearly half of all online sales in traditionally male-dominated markets like cars, consumer electronics and computers are made now by women.
While women make up slightly less than half of internet users, they account for 61% of all online purchases and 58% of dollars spent online (men buy less often but tend to purchase higher ticket items). Because of that, smart online marketers are realizing that they need to start focusing on creating messages that appeal to women. That’s where Pinterest comes in …
Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.” – Albert Einstein
Mae West once said “too much of a good thing can be wonderful.” We know she couldn’t have been talking about spam, be it the canned variety, this Monty Python skit that went on at least two minutes too long or the deluge of worthless Emails that evoke a heavy sigh (or worse) as we open up our inboxes.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure. – Colin Powell
As I mention on the Making Money Online – My Story page of this website, I learned eCommerce from the Hermansen brothers and if you are really serious about building an eCommerce business, there is no better training available than their Store Coach course. Considering how comprehensive it is, the $277 price tag is dirt cheap. Far worse courses are selling online for five times that much money! That said, I can certainly give you the basics for how to build an online business so that you know what is really involved.
Folks who know me will most surely tell you that I don’t always do things the “normal” way. When people ask me how to build an online business, I tell them that they need to have a well thought out game plan. The Store Coach course lays out an excellent set of steps but I do things a little bit differently. Although the order of the steps in the Store Coach course work well for most people, I have modified them a bit to suit the way I do things and the way that I think makes the most sense.